social/mass_mailing_custom_unsubscribe/readme/CONFIGURE.rst

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You can customize what reasons will be displayed to your unsubscriptors when
they are going to unsubscribe. To do it:
#. Go to *Email Marketing > Configuration > Unsubscription Reasons*.
#. Create / edit / remove / sort as usual.
#. If *Details required* is enabled, they will have to fill a text area to
continue.