flectra/addons/gamification_sale_crm/data/gamification_sale_crm_demo.xml

<?xml version="1.0" encoding="UTF-8"?>
<odoo>
    <!-- challenges -->
    <record model="gamification.challenge" id="challenge_crm_sale">
        <field name="state">inprogress</field>
    </record>
</odoo>