diff --git a/addons/product/views/product_views.xml b/addons/product/views/product_views.xml
index 39fe9c28..6537083b 100644
--- a/addons/product/views/product_views.xml
+++ b/addons/product/views/product_views.xml
@@ -207,7 +207,7 @@
                         <field name="image_medium" widget="image" class="oe_avatar"/>
                         <div class="oe_title">
                             <label class="oe_edit_only" for="name" string="Product Name"/>
-                            <h1><field name="name" placeholder="e.g. Flectra Enterprise Subscription"/></h1>
+                            <h1><field name="name" placeholder="e.g. Flectra Subscription"/></h1>
                         </div>
                         <group>
                             <p>All general settings about this product are managed on <button name="open_product_template" type="object" string="the product template" class="oe_link"/></p>