flectra/addons/event_sale/data/event_sale_data.xml

<?xml version="1.0" encoding="utf-8"?>
<flectra>
    <data noupdate="1">
        <record id="product_product_event" model="product.product">
            <field name="list_price">10.0</field>
            <field name="event_ok" eval="True"/>
            <field name="standard_price">30.0</field>
            <field name="uom_id" ref="product.product_uom_unit"/>
            <field name="uom_po_id" ref="product.product_uom_unit"/>
            <field name="name">Event Registration</field>
            <field name="categ_id" ref="product.product_category_all"/>
            <field name="type">service</field>
        </record>

        <record id="event_type_data_sale" model="event.type">
            <field name="name">Ticketing</field>
            <field name="auto_confirm" eval="False"/>
            <field name="use_mail_schedule" eval="True"/>
            <field name="use_ticketing" eval="True"/>
        </record>
    </data>
</flectra>